Travelproof getting started for Visit Rwanda
3 January 2019Through the Embassy of Rwanda in The Hague, the Rwanda Development Board signed a partnership agreement with tourism specialised PR and Marketing Agency Travelproof this week. The Gouda based agency will take charge of the entire tourism representation of the Central African country as from 1 January onwards.
The country, especially known for its great gorilla safaris, is not only a full-fledged safari destination, but can also boast a variety of cultural and natural riches. In addition to no less than 14 different primate species and more than 700 bird species, the country has more than 4000 hectares of untouched bamboo forest and offers wildlife that includes more than 150 animal species, including the Big 5.
With its proverbial 1000 hills, imposing volcanoes to over 4500 meters, the unique 227 km long Congo Nile Trail and the majestic Lake Kivu, Rwanda has many ‘must sees’ within its borders.
Ambitions
Rwanda not only offers its visitors the best of the African continent, but also allows age-old local traditions to go hand-in-hand with modern development harmoniously. The tourist product of the country is relatively unknown, except for the enormous attraction of gorilla populations. In the current trend of meaningful travel, gaining unique experiences and contributing to local communities, Rwanda sees enormous growth opportunities. Especially considering the excellent and frequent flight connections between Amsterdam Schiphol and Brussels Zaventem on one hand and the Rwandan capital Kigali on the other.
Linda Mutesi, Division Manager Tourism Marketing of the Rwanda Development Board, says: “We see huge growth potential in tourism in European markets. The Dutch market has for decades been a very large and growing target group for Africa travel. Not only focused on safaris but also on the rich and varied cultures of our continent. The number of specialised organisations active to Africa in the Netherlands is enormous.”
Communication mix
Travelproof Managing Partner Harry Betist says: “Together with our Rwandan partners, we have gone through a very intensive orientation process. No stone was left unturned and that gives confidence in well-structured cooperation. Our plans focus on a multitude of initiatives. Both with the sights on the potential visitor and the travel professional. In doing so, we will serve a variety of communication channels and apply both classic and out-of-the-box resources. It is especially important to make Rwanda better known as a complete African holiday destination. Far more than safaris alone. It is a great country with a unique proposition.”
More information about Rwanda can be found at www.VisitRwanda.com
Photo: Excellency Ambassador Jean Pierre Karabaranga and Harry Betist seal the partnership between Visit Rwanda and Travelproof.
