riding the korean wave: our benelux roadshow for korea tourism organization
With a remarkable growth in Dutch as well as Belgian travellers to Korea last year, TravelProof had the honour of organizing a B2B roadshow to build on this momentum. In close collaboration with our Belgian partner THX.agency we created a platform for meaningful connections between Korean private sector partners and key players in the Dutch and Belgian travel industry. The result? Two sold-out events, confirming the destination’s immense appeal.
Korea is about connecting heritage and modernity and this is what we had in mind when choosing the right setting. In the Netherlands we welcomed guests to the historic Spoorwegmuseum (Railway Museum) in Utrecht and in Belgium we opted for the industrial atmosphere of rooftop bar Gaston in Ghent.
The event kicked off with an exclusive session for the Korean tourism partners where Travelproof and THX.agency presented in-depth analyses of the Dutch and Belgian markets, providing actionable insights on how to effectively engage with Dutch and Belgian trade partners.
The Korean DMC’s looked back on two fantastic evenings, highlighting the valuable contacts to grow their business in the Benelux. Likewise, the attending travel professionals shared that they gained the knowledge and contacts to meet the increasing consumer demand to South-Korea. The roadshow is just one component of the comprehensive sales and marketing activities we implement for Korea.
