The dutch travel market and the role of independent travel agents

If you are looking to enter the Dutch travel market, understanding the structure is key. While the core players, like in other markets, are tour operators and travel agencies, in the Netherlands there is an important third force; the independent travel agent.

While the independent agent model exists worldwide, in the Netherlands it is a remarkably strong and well-organised segment. These professionals are highly experienced travel consultants, often operating from home offices. They are typically affiliated with a host agency network (Independent Service Organisation), which provides essential back-office support, marketing resources, and crucial supplier contracting. This structure allows them to offer a very personalized service to their clients, combined with the significant buying power and tools of a larger organization.

For travel brands and destinations these independent travel agents represent a valuable target group. They have dedicated clients portfolios and therefor a strong motivation to sell products they believe in actively. Building relationships with independent travel agents can be highly effective for your brand or destination. We have the contacts and insights to help you navigate this unique market. Contact us for more information